Creative director #PapaOyeyemi takes us on a “personal” journey to explore Hypochondriasis, a condition that overwhelms an individual with an intense fear of having a serious underlying illness.
Titled “Hypochondriac, an individual with Hypochondriasis “ Wet ‘20 addresses the feeling that constantly perpetuates “his” creative space with a daily sense of daring anxiety, enveloping his mental state with a feeling that everything is stagnant and a constant struggle to create a safe place of mental/emotional wellness.
Wet ‘20 at the same time, celebrates in its spirit, the beauty of the earth with the runway designed to capture the magnificence of a balance between the sea and sands.
The Designs finds a reinterpretation of fresh beauty in stark contrasts. “Hypochondriac” communicates an aesthetic of urban elegance embedded in ultra-matte fabrications using a patchwork of techniques paired with rain boots and sneakers, introducing a whole new dimension to it through specially developed techniques.
CAMPAIGN
BACKSTAGE
LOOKS
DETAILS
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UNIT
NAME
INSTAGRAM
SHOW PRODUCER
DAFE OBORO
@dafeoboro
PRODUCTION ASSISTANT
MARDIYAHH ADEKA
@mardiyyahhh
EMEKA EZEM
@emekaezem
CREATIVE DIRECTOR
PAPA OYEYEMI
@papaoyeyemi
COMMUNICATIONS DIRECTOR
SHOLA BAMIDELE
@bludevon
GENERAL ASSISTANT
SEAN TIMI
@therealseantimi
STYLIST ASSISTANT
HASSAN ABIODUN
@iam_amaves
MAKEUP ARTIST
ALLEN GREY
@allengreiy.pro
MAKEUP ARTIST AND SPECIAL EFFECTS
LAURETTA ORJI
@visage_de_couleur
MAKEUP AND SPECIAL EFFECTS ASSISTANT
OLUSANYA ENIOLA
@darkenedmer
MAKEUP ARTIST
HALID RAZAK
@halid_razak
HAIR STYLIST
HAIR BY RICHIES
@hairbyriches
SET DESIGNER
TIJANI
@i_amtijani
ADENIYI SHODIPO
@omobaimagery
PHOTOGRAPHER
WALTER BANKS
@walterbanks_
KOKO
@_thekoko
CAMERA OPERATOR
TAIWO
@iamotflow
EMMANUEL
@em_yanq
SIFON
@clayman_sof
EQUIPMENT RENTAL
ABAZEE PRODUCTIONS
@abazee_productions
INTERN
GABRIEL
@geesus_x
TOBI
@lolu_vangel
GRAPHIC DESIGNS
IFEDOLAPO AROLAWUN
@ifeofdesign
Look 1 MODEL
DANIEL VINCENT (FOWLER MODELS)
Look 2 MODEL
TUNDE (FOWLER MODELS)
Look 3 MODEL
SAMUEL FRANCIS (QUOVE MODEL)
Look 4 MODEL
DEMILADE FAAJI (FOWLER MODELS)
Look 5 MODEL
ALANEME DANIEL (FREELANCE)
Look 6 MODEL
AGUGUN EBUKA (FREELANCE)
Look 7 MODEL
RUME (FOWLER MODELS)
Look 8 MODEL
FAVOUR WINNER (FOREVER MODELS)
Look 9 MODEL
AKINRELE PELUMI (FOREVER MODELS)
Look 10 MODEL
LORAN DOUAMERT( VEGA MODELS)
Look 11 MODEL
MICHEAL (FREELANCE)
Look 12 MODEL
SAMUEL INYANG (FREELANCE)
Look 13 MODEL
STONE (TOP ISLE MODELS)
IBRAHIM (FREELANCE)
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