Revealed as a dry season collection, to be distributed into festive drops, the Maxivive Maison revives its ready-to-wear line through White white Maxivive white collection.
The label’s creative director revisits the myth of Bailey street so dear to his past 12 years and its accompanying memories. Starting with the legendary 2, Bailey Street, Alias, Pink Lounge. A shared, diverse, inclusive, rich-in-history collection perspires a dreamy pink skyline.
14 years worth of archival pieces were revisited by the creative director to create even more creatively outrageous pieces mixing the different universe of each character and festivity that made 2 Bailey Street iconic.
For an extra touch, some Coy pieces loaded with history but simplified, reappear in this collection.
The Maxivive Dry 2021/22 collection is divided into several design stories or capsules, and its designs balance new silhouettes with the classic pieces.
Christmas is Capricorn, so is Papa, both skilled in navigating both material and emotional realms.
Papa’s Christmas is a Maxivive Festive capsule characterized by the spirit of the yuletides, seen through some of Papa’s memorable Christmas experiences shared with family before the age of 10.
Harmattan 20/21, a White White Maxivive White collection is inspired by a personal story of Papa Oyeyemi, the creative director of Maxivive. Characterized by his mid-adolescence Junior secondary school adventures, acting as the foundation for the collection, the title was gained from the definition of his wayward style within the structure of the schooling system.
“Truancy” is based on the personal experience of Papa Oyeyemi which he uses arbitrarily in putting the collection together. Various elements, from his experience, are pinned to the mood board, expressive colours on a test of purity, binding silhouette, and commercially viable garment studies were generally infused. A simple design technique was employed in keying the inspiration into the clothing with contrast, repetition, and harmony widely used while laying fabrics out into pieces.
Shapes of fabrics becoming various trouser forms, top styles, and jackets cut for a shared body, fitted in quirky details for richness within a form. Studies for various commercial styles were greatly infused, the apparent Maxivive cult followers’ aesthetics are visible in each historic designed piece.
On multiple counts a Trade is an outsider: in matters of sexuality; in terms of geographical and cultural dislocation; and in the sense of having to become the sort of respectable grown-up the society might have hoped for. But a Trade’s Identity has been constructed from his own sense of otherness, whether cultural or sexual. The two aspects are not separate.
Fashion in this case is the tool in which he feels most confident in expressing himself. It is fashion, therefore- liberating and somewhat androgynous – which he must use not just as an instrument, but as a weapon if he is to resist attacks on his integrity and, indeed, his existence on his own terms.
If a Trade chooses to trade on purpose and openly by owning up to it, then he shows that black men from the third world have not previously revealed either to their own people or the West a certain shocking fact: they can desire each other.
The Suits 2020 pieces combine the tradition of pairing layered suits with shirts, ties, and knotted scarves through the poetry of the hand, with color diffusing delicately across in a palette containing many essences of a modern odyssey.
Intrigued by the corporate man’s audacity and the quest for finesse, creative designer #PapaOyeyemi continues on this fabulous artistic reinvention to explore his imagination of being able to see himself through the reflections of the corporate man, with a seemingly prim and proper approach to the corporate world, creating a moment of escape and introspection outside of time.
The pieces combine the tradition of pairing layered suits with shirts, ties, and knotted scarves through the poetry of the hand, with color diffusing delicately across in a palette containing many essences of a modern odyssey.
This aesthetic journey with its pure, minimalistic lines plays on transforming everyday material into the creation of dazzling enchantment The structure of the set was designed to capture an emblematic play at transparency, finesse, and depth through very clean black and white silhouettes emphasizing the need for conformity within the society. #MaxiviveTailoring#Maxivive
𝐌𝐚𝐱𝐢𝐯𝐢𝐯𝐞 𝐄𝐢𝐝 ‘𝟐𝟎 pulses as a reflective entity that explores a journey to religion, beliefs, family, and the understanding of acceptance. 𝐄𝐢𝐝 ‘𝟐𝟎 uniquely captures the love for family at the same time merging the wondrous world of inseparable allies as an unsurpassed union between couture and spirituality. Different sample techniques were employed for each part with a dense frosting of tiny braided embroidery paired with scarves and caps to add a sense of texture and movement, with the ambiance constructed to reflect in its spirit, a remote voyage of a spiritual dialogue between #PapaOyeyemi and his relationship with religion.
Creative director #PapaOyeyemi takes us on a “personal” journey to explore Hypochondriasis, a condition that overwhelms an individual with an intense fear of having a serious underlying illness.
Titled “Hypochondriac, an individual with Hypochondriasis “ Wet ‘20 addresses the feeling that constantly perpetuates “his” creative space with a daily sense of daring anxiety, enveloping his mental state with a feeling that everything is stagnant and a constant struggle to create a safe place of mental/emotional wellness.
Wet ‘20 at the same time, celebrates in its spirit, the beauty of the earth with the runway designed to capture the magnificence of a balance between the sea and sands.
The Designs finds a reinterpretation of fresh beauty in stark contrasts. “Hypochondriac” communicates an aesthetic of urban elegance embedded in ultra-matte fabrications using a patchwork of techniques paired with rain boots and sneakers, introducing a whole new dimension to it through specially developed techniques.
CAMPAIGN
BACKSTAGE
LOOKS
DETAILS
[su_expand height=”80″ link_color=”#4a4b4d” more_icon=”icon: caret-down” less_icon=”icon: caret-up”]CREDIT
UNIT
NAME
INSTAGRAM
SHOW PRODUCER
DAFE OBORO
@dafeoboro
PRODUCTION ASSISTANT
MARDIYAHH ADEKA
@mardiyyahhh
EMEKA EZEM
@emekaezem
CREATIVE DIRECTOR
PAPA OYEYEMI
@papaoyeyemi
COMMUNICATIONS DIRECTOR
SHOLA BAMIDELE
@bludevon
GENERAL ASSISTANT
SEAN TIMI
@therealseantimi
STYLIST ASSISTANT
HASSAN ABIODUN
@iam_amaves
MAKEUP ARTIST
ALLEN GREY
@allengreiy.pro
MAKEUP ARTIST AND SPECIAL EFFECTS
LAURETTA ORJI
@visage_de_couleur
MAKEUP AND SPECIAL EFFECTS ASSISTANT
OLUSANYA ENIOLA
@darkenedmer
MAKEUP ARTIST
HALID RAZAK
@halid_razak
HAIR STYLIST
HAIR BY RICHIES
@hairbyriches
SET DESIGNER
TIJANI
@i_amtijani
ADENIYI SHODIPO
@omobaimagery
PHOTOGRAPHER
WALTER BANKS
@walterbanks_
KOKO
@_thekoko
CAMERA OPERATOR
TAIWO
@iamotflow
EMMANUEL
@em_yanq
SIFON
@clayman_sof
EQUIPMENT RENTAL
ABAZEE PRODUCTIONS
@abazee_productions
INTERN
GABRIEL
@geesus_x
TOBI
@lolu_vangel
GRAPHIC DESIGNS
IFEDOLAPO AROLAWUN
@ifeofdesign
Look 1 MODEL
DANIEL VINCENT (FOWLER MODELS)
Look 2 MODEL
TUNDE (FOWLER MODELS)
Look 3 MODEL
SAMUEL FRANCIS (QUOVE MODEL)
Look 4 MODEL
DEMILADE FAAJI (FOWLER MODELS)
Look 5 MODEL
ALANEME DANIEL (FREELANCE)
Look 6 MODEL
AGUGUN EBUKA (FREELANCE)
Look 7 MODEL
RUME (FOWLER MODELS)
Look 8 MODEL
FAVOUR WINNER (FOREVER MODELS)
Look 9 MODEL
AKINRELE PELUMI (FOREVER MODELS)
Look 10 MODEL
LORAN DOUAMERT( VEGA MODELS)
Look 11 MODEL
MICHEAL (FREELANCE)
Look 12 MODEL
SAMUEL INYANG (FREELANCE)
Look 13 MODEL
STONE (TOP ISLE MODELS)
IBRAHIM (FREELANCE)
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